Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating amazing sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited for your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your prospects, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to sell courses — and wish to create content such videos and blog posts at your own pace without bundling it up, you can even create membership websites and ask your audience to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider assortment of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view information about your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, for example, web site builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content inside them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the biggest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online class regimen. Here’s what you will be presented with:
You’ll see the course has been divided into categories and sections for your convenience. You just have to edit them to match the subjects of your course.
Once done, you can then set the purchase price of your course — which can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course as long as they pay a recurring membership fee.
The Website Builder
Then you proceed to the website builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from the sales funnel. It allows you to keep in contact with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and much more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. For example, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of that list. Basically, if you want to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your customers will purchase at the checkout page.
After you add this info, you’ll see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails that will lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels with your own copy, images and videos. Needless to say, you can add or remove emails and pages in your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its top features in the starting plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation service in the basic program.
But if you are going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics plan’s limits will not cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 per month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you’re in the very long run and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.