Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel instrument is better suited to your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to market courses — and want to make content such videos and blog posts in your own pace without bundling it up, you may also create membership websites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view information regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with exploring both tools core offerings, for example, website builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content within them with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the largest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You will see the course was divided into categories and sections for your convenience. You just have to edit them to match the topics of your program.
Once done, you can then set the price of your course — which can either have fixed price they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they pay a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It permits you to keep in contact with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. When you have’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. For instance, you can automatically set up actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
Once you add this info, you will see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails that can lead to a sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels with your own copy, images and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 per month.
In the starting plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its best features in the beginning plan.
Clickfunnels does not supply the actionetics feature which includes its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all sorts of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even courses!) And much less costly than Kajabi.