Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards helping you with one job only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no easy task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in various groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to make content for example videos and blog articles at your own pace without bundling it up, you can also create membership sites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to only that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information regarding your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, for example, website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You will see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your program.
Once finished, you can then set the purchase price of your course — which can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they pay a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It permits you to keep in touch with your audience and keep giving them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. After you have’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. For example, you can automatically set up actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional measures to send different offers to members of the list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can make your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
After you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails that will lead to a sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels along with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its best features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which includes its email marketing and funnel automation support in the basic plan.
However, if you’re going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the very long term and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.