Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel instrument is better suited to your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t need to market courses — and wish to create content for example videos and blog articles in your own pace without bundling it up, you can even create membership websites and ask your audience to pay a recurring fee monthly to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view information regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools center offerings, for example, web site builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for your business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve built your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the biggest purpose is to help you gain revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video class series or a membership website.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you will be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just have to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — that can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they cover a recurring membership fee.
The Website Builder
Then you move on to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It permits you to stay in touch with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see when they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your leads in different leads. It is possible to categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. By way of example, you can automatically set up activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or , you can make your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
Once you add this info, you’ll see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they will receive two emails that will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation support in the basic program.
But if you are going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics plan’s limits will not cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long term and will be selling all sorts of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, intended for selling all sorts of things (even courses!) And much cheaper than Kajabi.