Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for a different purpose altogether:
Its objective is to help you create a suitable content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel tool is better suited to your enterprise. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your prospects, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to sell courses — and wish to make content for example videos and blog articles in your own pace without bundling it up, you can even create membership sites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership sites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, including the website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve built your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’blueprints’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you’ll be presented with:
You will see the course has been divided into sections and categories for your convenience. You just need to edit them to match the subjects of your course.
Once done, you can then set the purchase price of your course — that can either have fixed cost they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course provided that they pay a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It permits you to stay in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. After you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. By way of example, you can automatically install actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or , you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this information, you will see the whole funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails that will lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you have to do is edit the text within the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages in your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all of its best features in the starting plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic plan.
However, if you are going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics program’s limits won’t cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the long term and will be selling all kinds of products, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.