Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its purpose is to help you create a proper content delivery system with which you can make revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited to your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in different groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t need to sell courses — and wish to make content for example videos and blog posts in your own pace without bundling it up, you may even create membership sites and ask your viewers to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets view info regarding your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership sites. Moreover, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools center offerings, including the website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve assembled your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’blueprints’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just have to edit them to match the subjects of your program.
Once finished, you can then set the purchase price of your course — which can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that provides them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from your sales funnel. It allows you to stay in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see when they’ve interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. For instance, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra measures to send different offers to members of the list. Basically, if you want to automate your email marketing process, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or as always, you can make your own funnel and mails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
Once you add this info, you will see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its best features in the starting plan.
Clickfunnels does not supply the actionetics feature which includes its email marketing and funnel automation service in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics plan’s limits won’t cut it and you’ll have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you’re in the long term and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all kinds of things (even classes!) And much cheaper than Kajabi.