Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel tool is better suited for your business. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to sell courses — and want to create content for example videos and blog articles in your own pace without bundling it up, you can even create membership sites and ask your audience to pay a recurring fee monthly to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view information about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools center offerings, for example, website builder, that’s the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content inside them with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t have to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course has been divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the price of your course — that can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It allows you to stay in touch with your audience and keep providing them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. By way of instance, you can automatically install activities to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra steps to send different offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
Once you add this info, you will see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which includes its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics program’s limits won’t cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long term and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even classes!) And much cheaper than Kajabi.