Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel tool is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get others to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to sell courses — and wish to make content for example videos and blog posts in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets view info regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership sites. In addition, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools core offerings, including the web site builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You can customize each funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve assembled your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the biggest purpose is to help you gain revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You will see the course was divided into categories and sections for your convenience. You just have to edit them to match the subjects of your program.
Once finished, you can then set the price of your course — which can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course provided that they pay a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can also add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from your sales funnel. It allows you to stay in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into different funnels. For example, you can automatically install actions to send them a series of emails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this info, you’ll see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails that will lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics plan’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier unlimited plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long term and will be selling all kinds of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even courses!) And much cheaper than Kajabi.