Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel tool is better suited for your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no easy task. It consists of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your prospects, segment them in different groups and send them automated advertising emails and text messages.
Set up an affiliate program: it is possible to get others to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you are an expert on any subject — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to create content for example videos and blog posts at your own pace without bundling it up, you can also create membership sites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info regarding your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools center offerings, including the web site builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t need to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust course builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online class regimen. Here’s what you’ll be presented with:
You’ll see the course was divided into sections and categories for your convenience. You just need to edit them to match the subjects of your course.
Once finished, you can then set the purchase price of your course — that can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they cover a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, text, video and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It permits you to stay in contact with your audience and keep giving them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into different funnels. For example, you can automatically set up actions to send them a series of emails when they join a list, make a purchase etc.. Then you can add extra steps to send different offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or , you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your customers will get in sales page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
Once you add this information, you will see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics plan’s limits won’t cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you’re in the very long term and will be selling all sorts of products, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much less costly than Kajabi.