Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel tool is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no easy task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to sell courses — and wish to create content such videos and blog posts at your own pace without bundling it up, you can even create membership websites and ask your audience to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course building system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership sites. In addition, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools center offerings, for example, web site builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets you the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the largest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video class series or a membership site.
When you Begin, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You will see the course was divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they cover a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you’ve captured leads from the sales funnel. It allows you to keep in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they are located and more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. By way of instance, you can automatically install actions to send them a series of mails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of that list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
Once you add this information, you’ll see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its best features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation service in the basic plan.
However, if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics plan’s limits will not cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the very long term and will be selling all sorts of merchandise, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even courses!) And much less costly than Kajabi.