Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one job only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you create a proper content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel instrument is better suited for your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no easy task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t need to market courses — and wish to make content for example videos and blog articles in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course building system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets see information about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools center offerings, including the web site builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video course series or a membership website.
When you get started, Kajabi offers you three’patterns’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online class regimen. Here’s what you’ll be presented with:
You will see the course was divided into sections and categories for your convenience. You just need to edit them to match the subjects of your program.
Once finished, you can then set the purchase price of your course — which can either have fixed cost that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they pay a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from the sales funnel. It allows you to keep in contact with your audience and keep giving them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. In addition, you can see if they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. After you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into various funnels. For example, you can automatically set up actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add additional measures to send different offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or , you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
After you add this information, you will see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels with your own copy, pictures and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all of its top features in the beginning plan.
Clickfunnels does not supply the actionetics feature which contains its email marketing and funnel automation service in the basic program.
But if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business grows, the basics program’s limits will not cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which costs $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the long term and will be selling all sorts of products, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even courses!) And much cheaper than Kajabi.