Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel tool is better suited for your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your prospects, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and wish to make content for example videos and blog articles in your own pace without bundling it up, you can also create membership websites and ask your audience to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you intend to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video program or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership websites. Moreover, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with exploring both tools center offerings, including the web site builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for your business that gets you the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t need to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the largest purpose is to help you get revenue by selling educational content and classes.
Kajabi offers a robust course builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just have to edit them to match the topics of your course.
Once finished, you can then set the price of your course — that can either have fixed price they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they cover a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and upgrades to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information about your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. When you’ve’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. By way of example, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
Once you add this information, you’ll see the entire funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text inside the funnels with your own copy, pictures and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you will have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its top features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation support in the basic plan.
But if you are going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your business grows, the basics plan’s limits will not cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the very long term and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, intended for selling all kinds of things (even classes!) And much less costly than Kajabi.