Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one job only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for a different purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can make revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will allow you to realize which sales funnel tool is better suited to your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools provide similar features, yet are intended for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a massive budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your leads, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t need to market courses — and want to make content for example videos and blog articles in your own pace without bundling it up, you can also create membership websites and ask your viewers to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see info about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools center offerings, for example, web site builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve assembled your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the biggest purpose is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video course series or a membership site.
When you Begin, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you will be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just have to edit them to match the subjects of your course.
Once done, you can then set the price of your course — which can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they cover a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, video, text and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from the sales funnel. It permits you to keep in touch with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and much more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and more. After you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. By way of example, you can automatically install activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your customers will get in sales page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
After you add this info, you will see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails that will lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you have to do is edit the text within the funnels along with your own copy, images and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 per month.
In the beginning plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its top features in the starting plan.
Clickfunnels does not supply the actionetics attribute which includes its email marketing and funnel automation support in the basic program.
However, if you’re going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you are in the long term and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even courses!) And much cheaper than Kajabi.