Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one task only: creating awesome sales funnels that get you the more and more sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel instrument is better suited for your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in various groups and send them automatic marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to sell courses — and want to create content for example videos and blog articles in your own pace without bundling it up, you can also create membership websites and ask your audience to pay a recurring fee every month to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of sales funnels and advertising campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info about your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your classes or membership sites. In addition, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, including the web site builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t have to choose a preexisting funnel or work on a page according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, split the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and consequently, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video class series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once finished, you can then set the price of your course — which can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course as long as they pay a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will have the ability to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can also add social cards, comment sections, countdown timers, text, video and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from the sales funnel. It allows you to stay in touch with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see when they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they are located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a specific time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. For example, you can automatically set up activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional measures to send unique offers to members of the list. Basically, if you want to automate your email marketing procedure, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or as always, you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will purchase at the checkout page.
After you add this information, you’ll see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels along with your own copy, images and videos. Needless to say, you can add or remove emails and pages on your pipeline and customize it according to your requirements.
And in just a couple hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation service in the basic program.
But if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics program’s limits won’t cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 a month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the very long run and will be selling all kinds of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, meant for selling all kinds of things (even classes!) And much less costly than Kajabi.