Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can make revenue through your classes and content.
In this review, we’ll do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you understand which sales funnel instrument is better suited to your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no easy task. It is made up of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and a great deal of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Collect your prospects, segment them in different groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to sell courses — and want to create content for example videos and blog articles at your own pace without bundling it up, you can even create membership sites and ask your audience to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it is limited to only that. If you plan to sell a wider assortment of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built variations of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view information about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership websites. Moreover, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, for example, website builder, that’s the arguably the most significant part both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to build the best sales funnel for your business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
When You’ve built your pages — and your entire funnel, you connect it to your domain, WordPress blog, facebook advertisement or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and hence, it’s the largest purpose is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust course builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you will be presented with:
You will see the course was divided into sections and categories for your convenience. You just need to edit them to match the topics of your program.
Once finished, you can then set the purchase price of your course — which can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course provided that they cover a recurring membership fee.
The Website Builder
Then you proceed to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It permits you to keep in contact with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see when they have interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. When you’ve’assembled’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into different funnels. For example, you can automatically install actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of that list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional supply pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
Once you add this information, you will see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they’ll receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Needless to say, you can add or remove emails and pages in your pipeline and customize it according to your needs.
And in just a few hours, instead of days or weeks, you will have a funnel you can put in action on your website.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its best features in the starting plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation service in the basic program.
But if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics program’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you’re in the very long run and will be selling all kinds of products, Clickfunnels is the ultimate choice for your entrepreneurial needs. It is more versatile, intended for selling all sorts of things (even courses!) And much less costly than Kajabi.