Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its features are geared to towards helping you with one job only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you create a suitable content delivery system with which you can make revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel tool is better suited to your business. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your leads, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to create content for example videos and blog posts in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course building system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info regarding your customers, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership sites. In addition, you can segment leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools core offerings, including the website builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your entire funnel, you link it to your domain, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video course series or a membership website.
When you get started, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you opt for the online course blueprint. Here’s what you will be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — which can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course as long as they pay a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, text, video and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to keep in contact with your audience and keep giving them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and more. After you have’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into different funnels. By way of example, you can automatically install actions to send them a series of mails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or as always, you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your customers will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
After you add this information, you will see the whole funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Of course, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation service in the basic plan.
However, if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics plan’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier program has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the very long term and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It is more versatile, meant for selling all sorts of things (even classes!) And much cheaper than Kajabi.