Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for a different purpose altogether:
Its purpose is to help you create a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel tool is better suited for your business. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would require a gigantic budget and lots of time.
Unless you use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in different groups and send them automated marketing emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that is not all.
If you don’t want to sell courses — and want to create content for example videos and blog posts in your own pace without bundling it up, you may even create membership websites and ask your viewers to pay a recurring fee monthly to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider variety of merchandise, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets see information about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership websites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel applications still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools core offerings, for example, web site builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships sites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and more.
You can customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage based on a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your entire funnel, you connect it to your domainname, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the largest purpose is to help you get revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video course series or a membership website.
When you get started, Kajabi offers you three’blueprints’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just have to edit them to match the topics of your course.
Once done, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to the course provided that they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you can even add social cards, comment sections, countdown timers, video, text and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from the sales funnel. It allows you to stay in touch with your audience and keep giving them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. It is possible to categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and much more.
- Mail Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and much more. When you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into various funnels. By way of example, you can automatically set up actions to send them a series of emails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or as always, you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any document ) your users will get in sales page in exchange for their email.
2. Your product: This is the course or content your customers will buy at the checkout page.
After you add this info, you will see the whole funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational document.
- Next, they will receive two emails which will lead to a sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a couple hours, rather than days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not supply the actionetics attribute which contains its email marketing and funnel automation support in the basic plan.
But if you’re going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a better choice.
Because as your company develops, the basics program’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan which is not too expensive. But if you are in the very long term and will be selling all sorts of products, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much less costly than Kajabi.