Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you create a suitable content delivery system with which you can make revenue through your classes and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel tool is better suited for your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It is made up of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and a great deal of time.
If you don’t use Clickfunnels.
Here’s a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Collect your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: You can get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and want to create content for example videos and blog articles in your own pace without bundling it up, you can even create membership websites and ask your viewers to pay a recurring fee every month to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you plan to sell a wider assortment of merchandise, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Constructed CRM: Kajabi’s CRM lets view information regarding your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership websites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this doesn’t mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools center offerings, including the web site builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships sites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize each funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content inside them along with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a webpage based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve built your pages — and your entire funnel, you link it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the largest goal is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You will see the course was divided into categories and sections for your convenience. You just need to edit them to match the topics of your course.
Once done, you can then set the price of your course — which can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they pay a recurring membership fee.
The Website Builder
Then you proceed to the site builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can even add social cards, comment sections, countdown timers, text, video and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you have captured leads from your sales funnel. It permits you to stay in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically allows you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. Moreover, you can see if they’ve interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they are located and much more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. When you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. For instance, you can automatically set up actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you are going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into prospects.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and more. Or , you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
After you add this information, you’ll see the whole funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page where visitors can enter their email in exchange for a free educational record.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a few hours, instead of days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi provides all its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation service in the basic program.
But if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which costs $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you are in the very long run and will be selling all kinds of merchandise, Clickfunnels is the ultimate choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even classes!) And much cheaper than Kajabi.