Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating awesome sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of both Kajabi and Clickfunnels to see how they stack up. This will help you realize which sales funnel tool is better suited for your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make all this yourself would take a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your leads, segment them in different groups and send them automatic marketing emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to market courses — and wish to make content for example videos and blog posts in your own pace without bundling it up, you may even create membership sites and ask your audience to pay a recurring fee monthly to access your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider variety of products, Clickfunnels is better suited for you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course construction system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and advertising campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Built-in CRM: Kajabi’s CRM lets see info regarding your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and clients, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel applications still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with researching both tools core offerings, for example, web site builder, that’s the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for your business that gets one of the greatest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships websites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a website has.
You can change fonts, divide the page into columns, add youtube videos as your page background and more.
When You’ve assembled your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards educators, and hence, it’s the biggest goal is to help you get revenue by selling educational content and courses.
Kajabi offers a robust class builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a curriculum from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course has been divided into categories and sections for your convenience. You just have to edit them to match the topics of your program.
Once done, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course provided that they pay a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the site by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It permits you to stay in touch with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels includes a robust email marketing service called actionetics.
Is basically allows you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see when they have interacted with your funnel and what they have purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and much more. After you’ve’assembled’ your email, you can schedule it to be sent out at a specific time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. By way of example, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra steps to send different offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To start, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can create your own funnel and emails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will buy at the checkout page.
After you add this info, you’ll see the whole funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they will receive two emails which will lead to your sales page.
- Finally, if your prospects click your CTA, they will be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text inside the funnels along with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 a month.
In the starting plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all of its top features in the beginning plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation support in the basic plan.
But if you are going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits won’t cut it and you’ll need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 per month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan that’s not too expensive. But if you are in the long run and will be selling all kinds of products, Clickfunnels is the best choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even courses!) And much less costly than Kajabi.