Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s start this review by understanding this: Clickfunnels and Kajabi are intended for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating awesome sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a suitable content delivery system with which you can earn revenue through your courses and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to understand which sales funnel tool is better suited to your business. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a massive budget and lots of time.
Unless you use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wishes to learn from you.
And that’s not all.
If you don’t want to sell courses — and wish to create content such videos and blog articles in your own pace without bundling it up, you may also create membership sites and ask your viewers to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you intend to sell a wider assortment of products, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a robust course construction system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets view info about your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can segment leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with researching both tools core offerings, including the website builder, which is the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You receive funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You can customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, pictures, and offering.
2. The Page Editor
If you want, you don’t need to choose a preexisting funnel or work on a page based on a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You can change fonts, divide the page into columns, add youtube videos as your page background and much more.
When You’ve built your pages — and your entire funnel, you connect it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Site Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust course builder you can use to create a video course series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to build a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a curriculum from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You will see the course has been divided into categories and sections for your convenience. You just have to edit them to match the subjects of your program.
Once finished, you can then set the purchase price of your course — that can either have fixed cost they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course provided that they pay a recurring subscription fee.
The Website Builder
Then you proceed to the website builder and build the site by selecting a theme or from scratch. The web builder, just like Clickfunnels, is strong. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, text, video and other elements as well.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It permits you to stay in touch with your audience and keep giving them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a robust email marketing service called actionetics.
Is basically permits you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact information, social profiles and other information about your leads. Moreover, you can see if they have interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, pictures, videos and more. When you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you desire. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to guide them into various funnels. For example, you can automatically install activities to send them a series of emails when they join a list, make a purchase etc.. Then you can add extra measures to send unique offers to members of the list. Basically, if you would like to automate your email marketing process, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional offers, reports, sales pages and much more. Or as always, you can create your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any document ) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
After you add this info, you’ll see the whole funnel has been created immediately.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational record.
- Next, they will receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can purchase your product.
All you have to do is edit the text inside the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting cost is $97 a month. Kajabi’s starting price is $129 per month.
In the starting plan, both restrict their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the beginning plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation support in the basic program.
But if you are going to be using these products long-term and are not strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics program’s limits won’t cut it and you’re going to have to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long term and will be selling all sorts of merchandise, Clickfunnels is your ultimate choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even courses!) And much less costly than Kajabi.