Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let us begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards helping you with one task only: creating amazing sales funnels that get you the an increasing number of sales.
However, Kajabi is meant for another purpose altogether:
Its purpose is to help you make a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This will allow you to understand which sales funnel tool is better suited to your business. We are going to compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that both these tools provide similar features, yet are intended for very different audiences.
But which tool is fantastic for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you want a sales funnel.
But building a sales funnel is no simple task. It consists of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a massive budget and lots of time.
If you don’t use Clickfunnels.
Here is a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with strong automation tools: Gather your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get others to sell your merchandise for you by paying them a small commission for each product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high-quality articles, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your courses to a hungry audience that wants to learn from you.
And that is not all.
If you don’t need to market courses — and wish to create content such videos and blog posts in your own pace without bundling it up, you can even create membership sites and ask your viewers to pay a recurring fee monthly to get your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider variety of merchandise, Clickfunnels is better suited to you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course building system with which you can set up the video course or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. However, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see information regarding your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar features.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel instrument.
But this doesn’t mean you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s start with exploring both tools core offerings, for example, web site builder, which is the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for the business that gets one of the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You get funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you would like, you don’t need to decide on a preexisting funnel or work on a page according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, split the page into columns, add youtube videos as your page background and much more.
When You’ve built your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook ad or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust class builder you can use to create a video class series or a membership website.
When you Begin, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can build a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you will be presented with:
You will see the course has been divided into sections and categories for your convenience. You just need to edit them to match the topics of your course.
Once finished, you can then set the purchase price of your course — which can either have fixed price they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to the course provided that they cover a recurring subscription fee.
The Website Builder
Then you move on to the site builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll have the ability to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you can also add social cards, comment sections, countdown timers, video, text and other components also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from your sales funnel. It allows you to keep in contact with your audience and keep providing them valuable information and updates to any new products and services you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically permits you to store information about your leads, section them based on how they interact with your funnel and send them emails and text messages with invaluable information, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. Moreover, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Addresses: This is where you can segment your prospects in various leads. You can categorize people based on what products they bought (or did not bought), which funnels are they interacting with, where they’re located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, images, videos and much more. After you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your leads to direct them into various funnels. By way of instance, you can automatically set up actions to send them a series of emails when they join a list, make a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you want to automate your email marketing procedure, this is where you’re going to do it.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into prospects.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or , you can make your own funnel and mails from scratch.
But to show you how the pipelines work, let’s take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the content or course your clients will buy at the checkout page.
Once you add this info, you’ll see the entire funnel has been created instantly.
- The pipeline will begin with the’promotional offer’ page where visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails that can lead to a sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels along with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a few hours, rather than days or weeks, you’ll have a funnel you can set in action on your site.
Pricing: The Final Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 per month.
In the beginning plan, both limit their offerings but are still reasonable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It’s worth noting that Kajabi offers all of its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which contains its email marketing and funnel automation support in the basic plan.
However, if you’re going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a better choice.
Because as your business develops, the basics plan’s limits will not cut it and you’re going to have to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 a month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that using Kajabi, you also get a mid-tier program as well which costs $389 per month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Websites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations at all and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you still need to consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the very long run and will be selling all kinds of products, Clickfunnels is the best choice for your entrepreneurial needs. It is more versatile, meant for selling all sorts of things (even courses!) And much cheaper than Kajabi.