Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one job only: creating amazing sales funnels that get you the an increasing number of sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you make a suitable content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can allow you to realize which sales funnel instrument is better suited for your enterprise. We are going to compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that both these tools offer similar features, yet are meant for very different audiences.
But which tool is perfect for you? Keep reading to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It is made up of many pages like a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would take a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Build any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in different groups and send them automated marketing emails and text messages.
Set up an affiliate program: You can get other people to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Sell Courses And Memberships Fast
If you’re an expert on any topic — and can wow people with amazing and high quality articles, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wants to learn from you.
And that’s not all.
If you don’t want to sell courses — and want to make content for example videos and blog articles at your own pace without bundling it up, you may even create membership websites and ask your viewers to pay a recurring fee monthly to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it’s limited to just that. If you plan to sell a wider variety of products, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a robust course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed cost or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels do not.
Constructed CRM: Kajabi’s CRM lets see info about your customers, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your classes or membership sites. Moreover, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — making them both an all-in-one sales funnel tool.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So today, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us start with researching both tools core offerings, for example, website builder, that’s the arguably the most important part of both these sales funnel software.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to create the best sales funnel for your business that gets one of the greatest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships sites and much more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize every funnel by adding new pages in the templates section or removing existing ones.
All you really need to do is edit the content within them along with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done within the page editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, divide the page into columns, add youtube videos as your page background and much more.
Once you’ve assembled your pages — and your whole funnel, you connect it to your domainname, WordPress blog, facebook advertisement or anywhere else you want and place your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and hence, it’s the biggest goal is to help you get revenue by selling educational content and classes.
Kajabi delivers a robust class builder you can use to create a video course series or a membership website.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online class regimen. Here’s what you will be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just need to edit them to match the topics of your program.
Once finished, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly obligations. Or you can add a subscription model that provides them access to this course as long as they cover a recurring membership fee.
The Website Builder
Then you move on to the website builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’sections’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may even add social cards, comment sections, countdown timers, text, video and other elements also.
Actionetics: Clickfunnels Email Marketing Solution
Email marketing is what comes after you’ve captured leads from the sales funnel. It allows you to stay in touch with your audience and keep providing them valuable information and updates to any new products and services that you launch.
To do that, Clickfunnels includes a strong email marketing service called actionetics.
Is basically allows you to store information regarding your leads, section them based on how they interact with your funnel and send them emails and text messages with valuable information, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is essentially the CRM part of actionetics. Here, you can see the contact information, social profiles and other information regarding your leads. In addition, you can see if they’ve interacted with your funnel and what they’ve purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or did not purchased ), which funnels are they interacting with, where they’re located and much more.
- Email Broadcasts: In here, you can create new emails based on templates or from scratch, add text, images, videos and much more. When you’ve’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to direct them into different funnels. For instance, you can automatically install activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add extra steps to send unique offers to members of the list. Basically, if you would like to automate your email marketing procedure, this is where you’re going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service named Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let us take the promotional offer pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the document (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the content or course your customers will purchase at the checkout page.
After you add this info, you’ll see the whole funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can enter their email in exchange for a free educational record.
- Next, they will receive two emails that can lead to your sales page.
- Finally, if your leads click your CTA, they’ll be directed to the checkout page where they can buy your product.
All you’ve got to do is edit the text within the funnels with your own copy, images and videos. Needless to say, you can add or remove pages and emails in your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you’ll have a funnel you can set in action on your website.
Pricing: The Closing Deciding Factor
Clickfunnels starting cost is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Site
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which includes its email marketing and funnel automation support in the basic plan.
But if you are going to be using these products long-term and aren’t strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your company grows, the basics plan’s limits will not cut it and you’re going to need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier infinite plan of Clickfunnels price $297 per month. The top tier infinite plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier program as well which costs $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
Ultimately, if you are going to be selling e-courses, you still need to consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all kinds of products, Clickfunnels is your best choice for your entrepreneurial needs. It is more versatile, meant for selling all sorts of things (even classes!) And much less costly than Kajabi.