Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its attributes are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its objective is to help you make a proper content delivery system with which you can earn revenue through your courses and content.
In this review, we will do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you understand which sales funnel tool is better suited to your enterprise. We’ll compare every tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you will see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is fantastic for you? Read on to find out!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Actually Sell
To sell anything online, you want a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in webpage, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and a great deal of time.
If you don’t use Clickfunnels.
Here is a summary of the features Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels has a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automated advertising emails and text messages.
Set up an affiliate program: You can get others to sell your products for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you are an expert on any topic — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, it is easy to create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t need to market courses — and wish to create content such videos and blog posts in your own pace without bundling it up, you may also create membership sites and ask your audience to pay a recurring fee every month to get your content.
It’s important to remember that while Kajabi is excellent for selling educational content, it’s limited to only that. If you intend to sell a wider variety of products, Clickfunnels is better suited to you.
Here’s a list of attributes Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi includes a strong course construction system with which you can set up the video course or articles and earn revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of sales funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels aren’t as powerful as Clickfunnels are. But they include prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see information about your clients, but not in as detail as Clickfunnels CRM does. It is possible to see who subscribed to your courses or membership sites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They give website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel tool.
But this does not mean that you can just’eenie meenie miney mo’ your way to picking one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let’s begin with researching both tools center offerings, including the web site builder, which is the arguably the most significant part both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main purpose is to make it easy for you to create the best sales funnel for the business that gets you the highest sales possible. That’s why it gives you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a enormous number of prebuilt sales funnels.
You receive funnels for collecting emails, selling goods, hosting webinars, running memberships websites and more. Plus, Clickfunnels also gives you templates for landing pages, opt-in pages, thank you pages and much more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really have to do is edit the content within them with your own text, video, images, and offering.
2. The Page Editor
If you want, you don’t have to decide on a preexisting funnel or work on a webpage according to a template. You can start with a blank page to make your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, videos, pictures, checkout forms, opt-in forms and anything else that a site has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your whole funnel, you connect it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards educators, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and classes.
Kajabi offers a robust course builder you can use to create a video course series or a membership site.
When you Begin, Kajabi offers you three’blueprints’ to construct a course curriculum:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you choose the online course blueprint. Here’s what you’ll be presented with:
You’ll see the course was divided into categories and sections for your convenience. You just need to edit them to match the subjects of your course.
Once finished, you can then set the price of your course — that can either have fixed price that they can pay in full or as monthly payments. Or you can add a subscription model that gives them access to this course as long as they cover a recurring subscription fee.
The Website Builder
Then you move on to the website builder and build the website by choosing a theme or from scratch. The web builder, just like Clickfunnels, is robust. You will be able to add anything from images, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you may add prebuilt’segments’ to your sites like pricing, sales pages, opt-in form bars, testimonials and more. Moreover, you may also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from the sales funnel. It allows you to stay in contact with your audience and keep providing them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically permits you to store information regarding your leads, segment them based on how they interact with your funnel and send them emails and text messages with invaluable advice, offers and more.
Here are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see if they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in different leads. You can categorize people based on what products they bought (or didn’t bought), which funnels are they interacting with, where they’re located and more.
- Email Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. For example, you can automatically set up activities to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional measures to send unique offers to members of that list. Basically, if you would like to automate your email marketing procedure, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi provides a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel that will convert your visitors into leads.
To start, you’ll choose any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and much more. Or as always, you can create your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional offer pipeline as an example.
The first thing you will see is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your users will get in earnings page in exchange for their email.
2. Your product: This is the course or content your clients will buy at the checkout page.
Once you add this info, you’ll see the entire funnel has been created immediately.
- The pipeline will begin with the’promotional offer’ page at which visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails that will lead to your sales page.
- Finally, if your leads click your CTA, they will be directed to the checkout page where they can buy your product.
All you have to do is edit the text within the funnels with your own copy, pictures and videos. Of course, you can add or remove emails and pages on your pipeline and customize it according to your needs.
And in just a few hours, rather than days or weeks, you will have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 per month. Kajabi’s starting price is $129 a month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi offers all its best features in the starting plan.
Clickfunnels does not provide the actionetics feature which includes its email marketing and funnel automation support in the basic program.
However, if you are going to be using these products long-term and are not strictly going to market e-courses, Clickfunnels is a much better choice.
Because as your business grows, the basics plan’s limits won’t cut it and you’ll need to upgrade to a larger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels cost $297 a month. The top tier unlimited plan of Kajabi costs $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own constraints:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still more affordable than Kajabi’s top-tier plan.
My Final Decision
In the end, if you’ll be selling e-courses, you should still consider Kajabi as it delivers a mid-tier plan which is not too expensive. But if you are in the long run and will be selling all sorts of merchandise, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, intended for selling all sorts of things (even courses!) And much less costly than Kajabi.