Kajabi vs. Clickfunnels: Which Is The Best Sales Funnel Software For You?
Let’s begin this review by understanding this: Clickfunnels and Kajabi are meant for different audiences.
With Clickfunnels, its features are geared to towards assisting you with one task only: creating amazing sales funnels that get you the more and more sales.
But Kajabi is meant for another purpose altogether:
Its purpose is to help you create a proper content delivery system with which you can earn revenue through your classes and content.
In this review, we’ll do a feature comparison of the two Kajabi and Clickfunnels to see how they stack up. This can help you realize which sales funnel instrument is better suited to your enterprise. We’ll compare each tool’s core offerings, their CRM, and email marketing tools.
As we dive deep into this comparison, you’ll see that these two tools provide similar features, yet are meant for very different audiences.
But which tool is perfect for you? Read on to discover!
Clickfunnels: The Beginner’s Software For Building Sales Funnels That Truly Sell
To sell anything online, you need a sales funnel.
However, building a sales funnel is no simple task. It consists of many pages such as a landing page, an opt-in page, a thank you page, an upsell page and on and on and on.
To make this yourself would require a gigantic budget and lots of time.
If you don’t use Clickfunnels.
Here’s a summary of the attributes Clickfunnels has:
Construct any kind of funnel with just one click: Clickfunnels includes a variety prebuilt, scientifically-proven-to-convert-funnels for hosting webinars, selling products and collecting emails
Automate your funnel with robust automation tools: Gather your prospects, segment them in various groups and send them automatic advertising emails and text messages.
Set up an affiliate program: it is possible to get other people to sell your merchandise for you by paying them a small commission for every product sold.
Kajabi: The Educator’s Software That Helps You Boost Courses And Memberships Fast
If you’re an expert on any subject — and can wow people with amazing and high quality content, Kajabi is for you.
In Kajabi, you can easily create sales funnels where you can sell your classes to a hungry audience that wishes to learn from you.
And that is not all.
If you don’t want to market courses — and want to create content for example videos and blog posts at your own pace without bundling it up, you can also create membership sites and ask your audience to pay a recurring fee every month to access your content.
It’s important to note that while Kajabi is excellent for selling educational content, it is limited to just that. If you plan to sell a wider variety of products, Clickfunnels is better suited for you.
Here’s a list of features Kajabi has:
Feature Rich Online Course & Membership Site Builder: Kajabi has a strong course construction system with which you can set up the video program or articles and make revenue from it, either by selling it for a fixed price or a monthly subscription.
One Click Funnel Creation With Pipelines: Pipelines is Kajabi’s version of Clickfunnels. There are pre-built versions of revenue funnels and marketing campaigns you can use to sell your digital products. But, Kajabi’s sales funnels are not as strong as Clickfunnels are. But they comprise prewritten emails while Clickfunnels’ sales funnels don’t.
Built-in CRM: Kajabi’s CRM lets see info regarding your clients, but not in as detail as Clickfunnels CRM does. You can see who subscribed to your courses or membership websites. In addition, you can section leads and customers, send them marketing emails and automate your sales process.
Kajabi Vs. Clickfunnels: Feature Comparison
As you can see, both Kajabi and Clickfunnels have extremely similar capabilities.
They offer website builders, pre-built sales funnels, CRM systems and email marketing automation tools — which makes them both an all-in-one sales funnel instrument.
But this does not mean you can just’eenie meenie miney mo’ your way to choosing one.
Both sale funnel software still has their own strengths and weakness.
So now, we’ll go head-to-head and compare the following main features of both Kajabi and Clickfunnelsand see how they stack up:
Let us begin with exploring both tools core offerings, including the website builder, which is the arguably the most important part of both these sales funnel applications.
ClickFunnels Core Offering: Funnel Builder
Clickfunnels main objective is to make it easy for you to build the best sales funnel for the business that gets one of the highest sales possible. That’s why it provides you these features…
1. Ready-To-Use Funnels and Templates
Clickfunnels offers a huge number of prebuilt sales funnels.
You get funnels for collecting emails, selling products, hosting webinars, running memberships websites and more. Plus, Clickfunnels also provides you templates for landing pages, opt-in pages, thank you pages and more.
You are able to customize each funnel by adding new pages from the templates section or removing existing ones.
All you really need to do is edit the content inside them along with your own text, video, pictures, and offering.
2. The Page Editor
If you would like, you don’t need to choose a preexisting funnel or work on a webpage according to a template. You can start with a blank page to create your sales funnel from scratch.
All editing is done inside the webpage editor, where you can add everything from text, pictures, videos, checkout forms, opt-in forms and anything else that a website has.
You may change fonts, split the page into columns, add youtube videos as your page background and more.
Once you’ve built your pages — and your whole funnel, you link it to your domain, WordPress blog, facebook ad or anywhere else you want and put your funnel into action
Kajabi Core Offering: Course and Membership Website Builder
Kajabi is target towards teachers, and consequently, it’s the biggest goal is to help you gain revenue by selling educational content and courses.
Kajabi delivers a robust course builder you can use to create a video course series or a membership site.
When you get started, Kajabi offers you three’patterns’ to construct a course program:
1. Mini Course Builder
2. Online Course
3. Online Training
Or you can construct a program from scratch.
But let’s say you opt for the online course blueprint. Here’s what you will be presented with:
You’ll see the course has been divided into sections and categories for your convenience. You just need to edit them to match the subjects of your program.
Once done, you can then set the purchase price of your course — which can either have fixed cost that they can pay in full or as monthly obligations. Or you can add a subscription model that gives them access to this course provided that they cover a recurring subscription fee.
The Website Builder
Then you proceed to the site builder and build the website by selecting a theme or from scratch. The web builder, just like Clickfunnels, is robust. You’ll be able to add anything from pictures, videos, to opt-in forms.
One cool feature about Kajabi’s web builder is that you can add prebuilt’segments’ to your websites like pricing, sales pages, opt-in form bars, testimonials and more. In addition, you may also add social cards, comment sections, countdown timers, video, text and other components as well.
Actionetics: Clickfunnels Email Marketing Solution
Email advertising is what comes after you have captured leads from your sales funnel. It allows you to keep in contact with your audience and keep giving them valuable information and upgrades to any new products and services that you launch.
To do that, Clickfunnels has a strong email marketing service called actionetics.
Is basically allows you to store information about your leads, segment them based on how they interact with your funnel and send them emails and text messages with valuable advice, offers and more.
Listed below are the top features of Actionetics:
- Contact Profiles: This is basically the CRM part of actionetics. Here, you can see the contact info, social profiles and other information regarding your leads. In addition, you can see when they have interacted with your funnel and what they have purchased.
- Email Lists: This is where you can segment your leads in various leads. It is possible to categorize people based on what products they bought (or didn’t purchased ), which funnels are they interacting with, where they’re located and more.
- Mail Broadcasts: In here, you can create new mails based on templates or from scratch, add text, pictures, videos and more. After you have’built’ your email, you can schedule it to be sent out at a particular time to whatever list you want. Or you can save it for later use.
- Action Funnels: This is the best part of actionetics. Here, you can create action steps for your prospects to guide them into different funnels. For instance, you can automatically install actions to send them a series of mails when they join a list, create a purchase etc.. Then you can add additional steps to send unique offers to members of that list. Basically, if you want to automate your email marketing process, this is where you are going to get it done.
Pipelines: Kajabi’s Email Marketing Solution
Kajabi offers a similarly feature-rich email marketing service called Pipelines. This is where you can create a fully automated sales funnel which will convert your visitors into leads.
To begin, you’ll decide on any of the prebuilt’pipelines’ which includes funnels for promotional supplies, reports, sales pages and more. Or as always, you can make your own funnel and emails from scratch.
But to demonstrate how the pipelines work, let’s take the promotional supply pipeline for instance.
The first thing you will notice is that you have to do two things:
1. Upload the free offer: This is the file (or any file) your customers will get in earnings page in exchange for their email.
2. Your product: This is the course or content your customers will purchase at the checkout page.
After you add this info, you will see the entire funnel has been created instantly.
- The pipeline will start with the’promotional offer’ page where visitors can input their email in exchange for a free educational document.
- Next, they’ll receive two emails which will lead to a sales page.
- Finally, if your prospects click your CTA, they’ll be directed to the checkout page where they can purchase your product.
All you’ve got to do is edit the text within the funnels with your own copy, pictures and videos. Needless to say, you can add or remove pages and emails on your pipeline and customize it according to your requirements.
And in just a couple hours, instead of days or weeks, you’ll have a funnel you can put in action on your site.
Pricing: The Closing Deciding Factor
Clickfunnels starting price is $97 a month. Kajabi’s starting price is $129 a month.
In the beginning plan, both limit their offerings but are still affordable.
Clickfunnels limits are:
- 20 Funnels
- 100 Pages
- 20k Visitors a Month
Kajabi’s limits are:
- 5 Products
- 1,000 Active Members
- 1 Website
- 25 Pipelines
- 25,000 Marketing Emails /mo
It is worth noting that Kajabi provides all its top features in the beginning plan.
Clickfunnels does not provide the actionetics attribute which contains its email marketing and funnel automation service in the basic program.
But if you are going to be using these products long-term and aren’t strictly going to sell e-courses, Clickfunnels is a much better choice.
Because as your company develops, the basics program’s limits will not cut it and you’re going to need to upgrade to a bigger plan.
Unlimited Plans Compared:
The top tier unlimited plan of Clickfunnels price $297 a month. The top tier infinite plan of Kajabi prices $899 per month.
But it’s worth noting that with Kajabi, you also get a mid-tier plan as well which prices $389 a month but comes with its own limitations:
- 100 Products
- 10,000 Active Members
- 3 Sites
- 100 Pipelines
- 75,000 Marketing Emails /mo
Meanwhile, Clickfunnels top-tier plan has no limitations whatsoever and is still less expensive than Kajabi’s top-tier plan.
My Final Decision
In the end, if you are going to be selling e-courses, you should still consider Kajabi as it offers a mid-tier plan that’s not too expensive. But if you’re in the long run and will be selling all sorts of products, Clickfunnels is your best choice for your entrepreneurial needs. It’s more versatile, meant for selling all sorts of things (even courses!) And much cheaper than Kajabi.